I just read an interesting article comparing the price of buying local and seasonal fruit and vegetables in a supermarket as opposed to at an open air market. Some of the main reasons given to show why buying seasonal produce at your local market generally will cost you less are
1. supermarkets have the cost of their more complex infrastructure to cover
2. local producers can give you better deals on their produce if they’ve had a better harvest.
What’s more you’ll often get a larger choice at a market as you pass from stall to stall.
This brings back childhood memories of the market near where I grew up.
